Last week's Best Buy ad circular offered one of the lamest exclusives in recent memory. In a sad effort to lure in the "Iron Man" crowd, the retailer touted as a special DVD it was offering--ONLY it was offering, that is--"Nick Fury, Agent of SHIELD."
I squinted at the tiny photo, thinking surely it couldn't be the 1998 TV movie starring David Hasselhoff as the Marvel Comics spymaster. Surely Best Buy couldn't think comics fans would be such suckers as to spot THIS particular comic book movie on the shelf and then pick IT up to go along with the real one they were in the store to buy. It must have been a new animated feature, right? Or maybe some promotional DVD for an upcoming new feature film starring the character? Right?
Nope, sure enough, the photo represented the Hasselhoff turkey. THIS was the big exclusive? The movie was 10 years old. Hadn't it been on DVD already, been ignored, and shown up at Big Lots for 4 bucks?
I guess not. But even if this was a new-to-DVD title, how much of a coup could it be for Best Buy? The movie was on the Encore channels a few dozen times recently, and it's even showed up on local TV channels as late-night or weekend-afternoon filler.
All right, then, I figured, maybe I was getting too worked up about this. Sure, the movie stunk(not that I ever watched it all the way through, but come on), but as a giveaway for "Iron Man" fans, it was--well, if nothing else, it was an extra DVD case if you striped away the original artwork and tossed the disc.
Only it wasn't a free promo disc for customers who purchased "Iron Man." No, Best Buy had the gall to tout a 10-year-old TV movie, one that even Marvel Comics probably refused to acknowledge, as an "Exclusive" and charge 15 bucks for it!
Somehow, I don't think Circuit City and Target had much to worry about this past week.
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