Wednesday, February 22, 2017

And Now...a Word from THEIR Sponsor

Welcome to a new recurring feature in which we focus on vintage commercials of yore. Today, I'm hungry for some pizza. Are you in the mood for pizza? Yeah, I'm always in the mood for pizza. Let's go out for some.

Someone want to explain this to me?

I don't have a problem with Tim Conway--fine performer getting the job done here--but what the deuce is the concept of "Straw Hat Pizza"? "Hey, let's make people really feel at home by making them think they're getting their pizza from..." What? A bunch of rubes? Hayseeds? What exactly is the gimmick, and how does it pertain to pizza? Did the employees enjoy wearing those big straw hats? Actually, I 'm pretty sure I know the answer to that last one.

I think "Big White Chef Hat Worn by Guy with Stereotypical Thick Black Mustache" Pizza would have been a better choice, but this was apparently a real direction that a franchise chose. Nothing like getting your pies from someone wearing...a straw hat! And if that isn't appealing enough, check out the lovely 1970s brown-centric logo.

Straw Hat Pizza: "All for fun, and fun for all." Why, that sure does look like a fun joint. I wonder if kids got a free straw hat with every pan pizza. Other ads show the row of fun--basically, a handful of arcade games--a little better. Hey, back in those days, a standalone Frogger was a big deal, something worth donning your straw hat and heading outside to see.

(Note: I begrudgingly did some research and discovered this chain is still around. Straw Hat, I may not understand you, but you have several dozen more restaurants to your name than I do, and for this I respect you.)

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