It was a surprising sight at my local supermarket this weekend: Pro football preview magazines! Not even July, and they're already coming. I saw the "Sporting News" mag and I think at least one other; it was hard to distinguish them amidst the slew of college football guides on the shelves.
Yep, a pro football preview magazine...even though there may not be professional football (well, of the NFL variety) this year. I know the lead time is such that there is a lot of pressure to push these rags onto the stands early, and I love 'em even in this digital age--I've been buying 'em for years--but this is ridiculous.
June is too early even in a year without labor difficulties. If there is a prolonged stoppage that cancels games because the greedy owners are trying to stick it to the players (any doubt where I stand?) this magazine is irrelevant. If there IS a deal soon and no games are missed, then free agency starts and players move around like crazy...in which case this magazine is irrelevant!
To its credit, the "Sporting News" preview does have a "Will they play?" headline near the top of its cover. The fact that it needs to include that is a good sign that it's too soon. I hate to say this is a sign of the increasing irrelevance of print media. So I won't.
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