Wednesday, March 16, 2011

Whither RTV's Facebook page?

The RTV Facebook page wasn't exactly a must-see stop for vital info and news. After all, there is so little news with that programming service to report, and whoever manned the page wasn't jumping in with a lot of detail. Still, it was fun to read people request shows that had no business being on RTV or were not reasonable acquisition options at the time, and it was a riot seeing one Steven Russo patiently respond time and time again as to why people's requests were pointless.

There were some intelligent comments, though, and really it was good just to have a social media destination for RTV fans. This is why it alarms me to find that, at least as far as I can tell, the page is gone.

Is this a temporary thing, or did RTV get tired of hearing people request it add "The Facts of Life"? I hope it's a technical issue and not a reactionary decision to avoid legitimate feedback and criticism. I hadn't checked in for a few weeks, and maybe things were out of hand as far as griping and whatnot. On the PBJ (another programming service coming from the company, this one aimed at kids) Facebook page, a rep asserts March 5 that Facebook is working to restore the RTV page.

But in this era, isn't a Facebook presence pretty much mandatory for a media company that wants credibility with the public? I realize RTV sacrificed its shot at lasting credibility years ago with some of its messy transitions, but yanking a Facebook page (and again, I stress that I'm speculating here) isn't a good way to build goodwill and brand loyalty, something RTV sorely needs given its reliance on a limited assortment of programs from Universal as competing services like Antenna and ME-TV jump in with potentially fresher and/or larger library deals. If it's simply a technical problem...well, isn't that kind of typical? Sadly, RTV has been plagued by glitches and mix-ups seemingly since its launch, or at least since I've had access to it.

1 comment:

Anonymous said...

RTV's Facebook page was acidently removed due to a glitch in the system.

After weeks of FB support trying to recover it, they set up a new page.

http://www.facebook.com/pages/RTV/206821962679738